The heart of everything...
Growing up in a household where both of my parents are self-employed has shown me how important ethics are. Not only have I learned the value of hard work, I have learned how to treat people ethically. This all begins with trust.
Read More...
Upon which our future depends...
To ensure integrity in our community, we must demand that our leaders realize that while aptitude and intelligence is important, our future depends on the development of sound ethics, social justice, values and faith. The civility of our community depends upon the honesty of our role models and we must demand accountability at all times.
Read More...
A company’s most valuable asset is not something that can be bought or sold. It is trust – and it must be earned. At the BBB Center for Character Ethics, we provide practical character ethics and ethical enterprise research and resources to help leaders, educators, students – our current and future workforces – achieve success by embracing the power of trust.
The BBB Center for Character Ethics is a powerful collaboration of professionals who seek to help every BBB service center “Start with Trust” – establishing a clear strategy for advancing positive ethics (not just corrective intervention) and putting a suite of programs in place that extend the BBB brand and give individuals the confidence to intentionally commit to leadership ethics and ethical enterprising.
When you partner with The BBB Center for Character Ethics, you:
- Gain insight into how an intentional approach can make a difference in your organization, the marketplace and society.
- Enjoy relationships that originate from shared convictions.
- Benefit from the sharing of knowledge, best practices and resources.
As we strive to keep markets free, profit-making noble, and the competitive spirit robust, we believe it is critical to maintain the highest level of character in our business leaders. Over the years, we have encountered thousands of individuals who share our passion and our belief that leadership character is the foundation of the free market.
Character Foundation of North Alabama Sponsors:
